About_US_DranaThe brand “DRANA” sets the begin­ning of the man­u­fac­ture of the most mod­ern lures for the draught of preda­tory fishes – the multi-section lures. The most spe­cific char­ac­ter­is­tic of the multi-jointed lures is that they are com­posed of sev­eral sec­tions which enable the twist­ing of the lure’s body in a way resem­bling the move­ments of a real fish swim­ming in the water. Exactly this nat­ural move­ment of the DRANA’s lures trig­gers strikes from big Euro­pean preda­tory fishes with ease.

By the man­u­fac­ture of the multi-jointed lures the mis­sion of “DRANA” as a global com­pany is always to be a leader in inno­va­tions and new tech­nolo­gies in the fish­ing indus­try, to main­tain excel­lent busi­ness rela­tion­ships with its sup­pli­ers and cus­tomers and to fully sat­isfy the require­ments of the most mod­ern kind of fishing.
Day to day “DRANA” strives to cre­ate value for every fish­er­man and to develop the most promis­ing fish­ing tackle.
The vision of “DRANA” sets the com­mon guide­lines in the day to day work of all employ­ees and describes its value sys­tem. Doing so all peo­ple of the orga­ni­za­tion get fully engaged with these basic principles:

 – Peo­ple are the focal point for the orga­ni­za­tion. They are the power engine of the com­pany and they bring all ideas and drive all actions in the orga­ni­za­tion, which are aimed to make the fish­ing expe­ri­ence of every fish­er­man around the globe more pleas­ant and satisfying.
– All prod­ucts made by “DRANA” are pre-tested, meet the high­est qual­ity stan­dards and are deliv­ered to the cus­tomers on the most opti­mal prize.
– Care for the envi­ron­ment “DRANA” aims to pro­duce all multi-section fish­ing lures with extreme care to the envi­ron­ment, to adhere to the high­est qual­ity stan­dards of work­ing con­di­tions and to con­trol the entire sup­ply chain so as to ensure the sus­tain­abil­ity of the source for raw materials.

The main goal of “DRANA” as an inter­na­tional com­pany is always to offer high-quality multi-section fish­ing lures at afford­able prices while stay­ing close to the cus­tomers and to strive for meet­ing their needs for strike trig­ger­ing high-quality fish­ing lures.

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